Introduction

Seasoned Creative Content Strategist with over 17 years of experience in digital marketing, content creation, and social media management. Proven track record in leading successful digital campaigns, managing cross- functional teams, and developing innovative content strategies that drive engagement and sales. Skilled in collaborating with UX designers, product managers, and engineers to deliver exceptional customer experiences. Excels in analytical thinking, problem-solving, and communicating complex concepts effectively.

Digital Media Director

PR by the Book (2022 - 2025)

Responsible for PR by the Book Digital Publicity Campaigns that include author and client management, organic content creation and social media management, influencer outreach, and paid digital marketing. This includes management of a team of Assistant Publicists and Digital Interns. Also responsible for PR by the Book digital content management, social media management, and digital marketing.

Key Highlights:

• Established and streamlined a robust influencer outreach process to actively recruit book influencers, created a monthly newsletter to share books available for review, gather and vet requests, ship books and utilize shares and reviews toward campaign goals.

• Improved our NetGalley presence, traffic and client book requests by creating a thorough onboarding process and monthly newsletter to showcase new review opportunities. 

• Experienced in multiple publishing platforms including: NetGalley, Goodreads, MuckRack, Amazon Author Central, and Zoho.

Social Media Manager

Cost Plus World Market (2014 - 2022)

Managed World Market's brand voice and brand presence on Instagram (1.5M), Facebook (1.5M), Twitter (107k), Pinterest (457k), and YouTube (10k). Wholly managed and executed on World Market’s social calendar. Collaborated with business leads to identify key business and product stories for development.

Researched emerging trends for content, storytelling and social technology. Worked alongside creative team to develop all cross-platform social media storytelling content. Partnered with influencer agency to identify influencer and creator opportunities and translate content to brand platforms. Identified key UGC (user generated) content for multiple platforms. Leveraged opportunistic social media conversations on other channels/sites to drive loyalty and acquisition. Monitored and benchmarked against business goals and competitors.

Key Highlights:

• Grew Instagram from 60k to 1.5M under my account management and increased engagement consistently year over year across all social platforms.

• Partnered with the e-commerce team to implement Instagram Checkout as a selected beta test partner.

• Launched TikTok account, achieved verification and connected to TikTok Creator Marketplace.

• Managed Facebook Influencer Group of 600+ members.

• Experienced in multiple content and social platforms including: Sprinklr, SproutSocial, Bazaarvoice, Adobe, Webdam, and Khoros.

Owner, Content Creator

A Night Owl Media, LLC (2012 - Present)

Owner and creator of successful creative lifestyle brand – A Night Owl Media. A Night Owl Blog was launched in January of 2012 as an outlet for creative interests but has grown into an active community interested in Family, Food, Travel, Entertainment and more. Responsible for content creation, social media management and managing multiple brand partnerships. Experienced in WordPress, Google Analytics, SEO and social media management.

Key Highlights:

• Successfully published cookbook, “5-Ingredient Instant Pot Cookbook for Two,” with Callisto Media.

• Built and maintain a social community on Pinterest (220k), Instagram (75k), Facebook (37k), and a website that receives over 2M pageviews yearly.

• Content featured in multiple large publications including Parents Magazine, Martha Stewart Living, Better Homes and Gardens and Country Sampler.

• Key partnerships have included Disney, Better Homes and Gardens, Dunkin, Torani, Martha Stewart and Michael’s Stores.